Everybody and their mother has a "magic bullet" strategy to increase the awareness of your brand and help you build your list. It's always the new bright shiny object that promises incredible ROI and is usually shared by a guru in a class that may cost anywhere from a few hundred to a few thousand of dollars.
While I am sure they have good reasons for believing these tactics work and charging for their knowledge, I prefer to use the fundamentals.
1. Email
One of my mentors always says that his email list is an ATM. If he ever needs money, he just creates an offer and presents it to his list. Your email list is your vein of gold and the only asset you own wholly. Building a relationship by creating emails that provide consistent value for your audience is paramount to increasing sales and revenue.